Computer safety has thus become a major concern for merchants and e-commerce service suppliers, who deploy countermeasures corresponding to firewalls and anti-virus software program to guard their networks. Denial of service attacks are a minor danger for retailers, as are server and network outages. Alternative names for the exercise are “e-tailing”, a shortened form of “electronic retail” or “e-shopping”, a shortened form of “electronic buying”. An online retailer can also be known as an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online retailer, online storefront and digital retailer. Mobile commerce (or m-commerce) describes buying from an internet retailer’s cellular device-optimized web site or software program utility (“app”). These web sites or apps are designed to enable clients to flick through a corporations’ services and products on tablet computer systems and smartphones.
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